Cloudwords Announces Industry-First Capability to Translate Dynamic Marketing Automation Content for Customized Digital Experiences | Reuters

New Enhancements for Cloudwords' Native Integrations With Marketo and Oracle Eloqua Support Localization of Dynamic Content, Enabling Marketers to Further Personalize Global Marketing Communications

SAN FRANCISCO, CA--(Marketwired - Jan 6, 2015) - Cloudwords, the leading cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords' new dynamic content feature builds upon the company's first-to-market integrations with leading marketing automation platforms to make it even easier to localize digital campaigns for more personalized customer experiences around the world.

This newest release helps centralized marketing organizations and smaller marketing teams reach audiences in multiple languages while still only necessitating the creation of a single campaign within their marketing automation platform. Cloudwords automatically converts dynamic content segments in Marketo or Oracle Eloqua assets -- like emails and landing pages -- into the right language for a given recipient based on their location. The new functionality eliminates the need for marketers to create a different program for each region, saving significant time and enabling teams to run more campaigns in more languages and in more markets.



About Cloudwords

Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based Scott Yancey reviews software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Shazam and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter @CloudwordsInc.

http://www.reuters.com/article/idUSnMKWf2QKka+1cc+MKW20150106